Schimann is a specialist law firm working across energy, technology and construction.

We defined Partners for Positive Impact — a positioning built around hands-on momentum, sector expertise and a genuine commitment to sustainability.

The identity reflects the way Schimann works: personable, active and refreshingly different from the traditional legal establishment.

What we did
– Brand strategy
– Brand identity
– Tone of voice
– Copywriting
– Design system
– Art direction
– Website
– Capability statements
– Content system
– Brand activation

The brand combines rigour with warmth and personality — balancing a grounded core with optimistic colour, natural photography and a direct, confident voice.

We developed a modular DD mark to represent convergence — the coming together of startups, investors, corporates and policy within one climate ecosystem.

Built as a long-term asset, the identity is designed to evolve annually — protecting recognition while adapting to new themes and insights.

A confident palette and clear typographic hierarchy make complex data accessible, ensuring the system works across report, digital and social applications.

Built as a long-term asset, the identity is designed to evolve annually — protecting recognition while adapting to new themes and insights.

A confident palette and clear typographic hierarchy make complex data accessible, ensuring the system works across report, digital and social applications.

The brand combines rigour with warmth and personality — balancing a grounded core with optimistic colour, natural photography and a direct, confident voice.

Rather than creating a handful of social templates, we developed Active Momentum — a repeatable content system designed to keep Schimann useful, visible and recognisable.

Firm-led content builds authority around expertise and impact, while relationship-led content builds trust through practical advice, personal perspective and human moments.

Rather than creating a handful of social templates, we developed Active Momentum — a repeatable content system designed to keep Schimann useful, visible and recognisable.

Firm-led content builds authority around expertise and impact, while relationship-led content builds trust through practical advice, personal perspective and human moments.

The shift quickly translated into greater visibility. In one 28-day period, Schimann generated 6,767 impressions — up 7,590% on the previous 28 days — reaching 2,879 members. Importantly, 42% of impressions came from outside Schimann’s existing network.

Partners for Positive Impact became more than a positioning line. The Positive Impact Report turns the idea into an editorial platform — celebrating the projects, businesses and progress helping shape Australia’s future.

" A nice quote to go in here"

Aaron Schimann
Principal

Building a brand that keeps moving.
What could yours do next?

Partners for Positive Impact
Schimann

The brand combines rigour with warmth and personality — balancing a grounded core with optimistic colour, natural photography and a direct, confident voice.

Built as a long-term asset, the identity is designed to evolve annually — protecting recognition while adapting to new themes and insights.A confident palette and clear typographic hierarchy make complex data accessible, ensuring the system works across report, digital and social applications.

The brand combines rigour with warmth and personality — balancing a grounded core with optimistic colour, natural photography and a direct, confident voice.

Rather than creating a handful of social templates, we developed Active Momentum — a repeatable content system designed to keep Schimann useful, visible and recognisable.

Firm-led content builds authority around expertise and impact, while relationship-led content builds trust through practical advice, personal perspective and human moments.

The shift quickly translated into greater visibility. In one 28-day period, Schimann generated 6,767 impressions — up 7,590% on the previous 28 days — reaching 2,879 members. Importantly, 42% of impressions came from outside Schimann’s existing network.

The shift quickly translated into greater visibility. In one 28-day period, Schimann generated 6,767 impressions — up 7,590% on the previous 28 days — reaching 2,879 members. Importantly, 42% of impressions came from outside Schimann’s existing network.

The shift quickly translated into greater visibility. In one 28-day period, Schimann generated 6,767 impressions — up 7,590% on the previous 28 days — reaching 2,879 members. Importantly, 42% of impressions came from outside Schimann’s existing network.

Partners for Positive Impact became more than a positioning line. The Positive Impact Report turns the idea into an editorial platform — celebrating the projects, businesses and progress helping shape Australia’s future.

Partners for Positive Impact became more than a positioning line. The Positive Impact Report turns the idea into an editorial platform — celebrating the projects, businesses and progress helping shape Australia’s future.

Partners for Positive Impact became more than a positioning line. The Positive Impact Report turns the idea into an editorial platform — celebrating the projects, businesses and progress helping shape Australia’s future.

" A nice quote to go in here"Aaron Schimann Principal

" A nice quote to go in here"Aaron Schimann Principal

Building a brand that keeps moving.What could yours do next?

Building a brand that keeps moving.What could yours do next?

Building a brand that keeps moving.What could yours do next?

Built as a long-term asset, the identity is designed to evolve annually — protecting recognition while adapting to new themes and insights.

A confident palette and clear typographic hierarchy make complex data accessible, ensuring the system works across report, digital and social applications.

" A nice quote to go in here"

Aaron Schimann
Principal

" A nice quote to go in here"

Aaron Schimann
Principal

Building a brand that keeps moving.
What could yours do next?

Building a brand that keeps moving.
What could yours do next?

Building a brand that keeps moving.
What could yours do next?