A galaxy built for growth
Perdays Nova
Perdays had already strengthened its masterbrand through earlier collaboration, creating clarity and consistency across the business. From that work a clear gap emerged: parents wanted vitamins grounded in science that still felt imaginative and human for children. The opportunity was to build a sub-brand families could grow with, shaping long-term wellness habits through credibility, care and storytelling.
Perdays had already strengthened its masterbrand through earlier collaboration, creating clarity and consistency across the business. From that work a clear gap emerged: parents wanted vitamins grounded in science that still felt imaginative and human for children. The opportunity was to build a sub-brand families could grow with, shaping long-term wellness habits through credibility, care and storytelling.
Perdays had already strengthened its masterbrand through earlier collaboration, creating clarity and consistency across the business. From that work a clear gap emerged: parents wanted vitamins grounded in science that still felt imaginative and human for children. The opportunity was to build a sub-brand families could grow with, shaping long-term wellness habits through credibility, care and storytelling.
What we did
– Sub-brand strategy
– Naming
– Identity system
– Packaging design
– Brand world development
– Digital assets
– Guidelines
What we did
– Sub-brand strategy
– Naming
– Identity system
– Packaging design
– Brand world development
– Digital assets
– Guidelines
We created Nova — the guiding star in a galaxy of wellbeing — a connected system designed to make health benefits understandable, engaging and expandable as children develop.
We created Nova — the guiding star in a galaxy of wellbeing — a connected system designed to make health benefits understandable, engaging and expandable as children develop.
We created Nova — the guiding star in a galaxy of wellbeing — a connected system designed to make health benefits understandable, engaging and expandable as children develop.
The identity links directly to the parent brand while signalling discovery and momentum. A refined wordmark integrates a shooting star into the ‘A’, supported by a palette that balances holographic warmth with deep space tones. Character worlds, packaging, and a star-based reward system extend the identity into a shared family experience that feels playful, credible and cohesive.
The identity links directly to the parent brand while signalling discovery and momentum. A refined wordmark integrates a shooting star into the ‘A’, supported by a palette that balances holographic warmth with deep space tones. Character worlds, packaging, and a star-based reward system extend the identity into a shared family experience that feels playful, credible and cohesive.
The identity links directly to the parent brand while signalling discovery and momentum. A refined wordmark integrates a shooting star into the ‘A’, supported by a palette that balances holographic warmth with deep space tones. Character worlds, packaging, and a star-based reward system extend the identity into a shared family experience that feels playful, credible and cohesive.
Following a strong launch and early consumer response, Perdays Nova is scaling into full production, strengthening Perdays’ position as a trusted wellness partner and extending its presence across the parenting journey.
Following a strong launch and early consumer response, Perdays Nova is scaling into full production, strengthening Perdays’ position as a trusted wellness partner and extending its presence across the parenting journey.
Following a strong launch and early consumer response, Perdays Nova is scaling into full production, strengthening Perdays’ position as a trusted wellness partner and extending its presence across the parenting journey.
Brands that grow with people create loyalty.
Let's build one →
Brands that grow with people create loyalty.
Let's build one →
Brands that grow with people create loyalty.
Let's build one →
A galaxy built for growth
Perdays Nova
© 2026 Noice
© 2026 Noice
© 2026 Noice